Graphic illustration of Sim smiling in a red shirt on a purple background — Me but IRL I'm not a drawing

Hi, my name's Sim

I'm a full-stack
Product Designer

Discovering and solving the most impactful user problems via design thinking and design doing. I care about the real world impact of the experiences we build. Seeking something human in the digital. Nice to have you along!

Independent and up for working with you

Some things I've worked on

Increasing user engagement through clear onboarding and expectation setting

An ambitious project to help instigate engaging conversations between customers and local experts, getting them off to a positive start and setting the customer up for success.

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Creating, maintaining and evolving a design system serving 5M+ users

Designing seamless and consistent user experiences across the entire customer journey, whilst allowing rapid prototyping and building of new ones.

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Rapidly iterating the landing page to drive a 200%+ increase in engagement

Optimising the landing experience by efficiently communicating TravelLocal’s USP, accelerating the ah-ha moment and setting customers up for positive engagement.

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Fresh posts