I'm a Product Designer who loves solving customer problems, thinking in systems and sometimes committing code. Living life here in Bristol, UK.

I've been making things on the web since I was a teenager adding custom code to my MySpace. In the following decades I've designed, built and shipped digital experiences for over fifteen small-medium sized organisations, including series-B tech start-ups, educational institutions and national charities.

Approach

My approach to design is human-first. I love listening to and empathising with customers to get to the root of their problems so we can build holistic, impactful solutions that address the cause, not just the symptom. It's so satisfying.

Beyond ensuring high levels of usability, technical feasibility and business viability, I design for the human emotions we feel when using digital products. If we design purely for utility we miss the wonderful opportunity to add joy into our products and our customers' days.

I can help you with

My career so far has been defined by my broad skill set and versatility. I enjoy working across the entire product design process - from strategy and research to prototyping, UI/UX design, testing, and finally launching, learning, and iterating.

• UX/UI design
• Continuous discovery
• Design systems
• UX copywriting
• Design thinking
• Wireframing and prototyping
• Product strategy
• Accessibility best practices
• DesignOps
• User testing
• Quantitative experimentation
• Stakeholder management
• Frontend development
• Product marketing

Succeeding in product requires close collaboration with teams across the business, and my experience in technical development, brand marketing and client relationship-building allows me to speak a common language across disciplines, create alignment and contribute beyond just design.

Culture

I thrive most when I believe in the work I'm doing, so strong vision-led companies are my bag. I work best in curious, growth-mindset, empowered teams where everyone pitches in and comradery, humour and collective energy spur each other on. A lot of my friends were my colleagues first.

My goals are to have fun whilst crafting high quality digital products, to nurture meaningful relationships with nice people and to take pride in our collective work.

In real life

The fastest way to my heart is through music, the second fastest is spicy food. I stay in the cinema until the lights come up and I secretly like it when England lose football matches because I find the collective feeling of disenchantment comforting and funny.

I live with my partner Helena who's a wonderful theatre director and our small son who, at the time of writing, hasn't yet said his first word, so jury's out on what he'll become.