Shiteration
noun
The process of making a prototype worse via committee.
“Well that meeting was an absolute shiteration.”
“This is an amazing solution - you’ve tested it with users and they love it! I do think we need to do an internal shiteration though for process sake.”
(Credit: Dom Perry)

It's me, Sim
Discovering and solving the most impactful user problems via design thinking and design doing. I care about the real world impact of the experiences we build.