Desktop designs for the Egypt landing experience

Rapidly iterating the landing page to drive a 200%+ increase in engagement

  • Product process
  • UI/UX design
  • Customer research
  • Prototyping and validation
  • Cross-team collaboration

Challenge

TravelLocal connects travellers with local travel experts right there in their destination. If you want to go to Egypt, who better to plan your tailor-made trip for you than someone actually living and working in Cairo?

This is a persuasive proposition, but not enough customers were understanding it.

I led product design on a key project to optimise the landing experience by efficiently communicating TravelLocal's USP, accelerating the ah-ha moment and setting customers up for positive engagement.

👷 This case study is a work in progress. Check back very soon for the full write up! (March '25)

Process & outcomes

  1. #1

    Designed and A/B tested the new landing page

  2. #2

    Resulted in impactful business outcomes

The designs for the A/B experiment

After a few rounds of iterating and validating via qualitative customer interviews, here’s are the designs that we tested quantitatively via the A/B test.

They’re Figma prototypes so go ahead and scroll around!

Outcomes

We saw a 200%+ increase in the engagement of customers, which was huge and proves that solid product design processes can lead to changes that have a substantial impact on key business metrics.

More to follow!